Krungthai-AXA Life Insurance Public Company Limited, a leading life and health insurer, unveiled its latest advertising campaign titled "Enjoy Life, worry free" for the LifeReady insurance plan. This plan offers life coverage until the age of 99 and includes a range of premium payment options, enabling individuals to prepare for a secure future. The company also introduces two new presenters, Khun Yaya Urassaya Sperbund and Khun Tor Thanapob Leeratanakajorn, who embody the values of the new generation, emphasizing the importance of effective life planning and embracing a fulfilling lifestyle.
Khun Bubphawadee Owararinth, Chief People and Brand & Communications Officer of Krungthai-AXA Life Insurance stated, "Given the volatile domestic and global economic situation, which impacts interest rates, savings, investments, and spending, there is a growing trend among Thais to prioritize financial planning. Krungthai-AXA Life believes that laying a strong foundation through effective planning is crucial for ensuring future financial stability. Among the various financial planning methods, whole life insurance has emerged as a popular choice, as evidenced by a 5.12% growth in whole life insurance products in 2023 (according to the Thai Life Assurance Association). Coupled with the company's 'Customer First' policy, Krungthai-AXA Life has developed the 'LifeReady' insurance plan, tailored to meet the needs of working adults, families with children, and individuals seeking long-term coverage. The key features of this plan include:
• Lifetime coverage until age 99
• Flexible premium payment options: 6 years, 12 years, 18 years, or until age 99
• Tax-deductible premiums
Recently, the company launched the "LifeReady: Enjoy Life, worry free" commercial, featuring Khun Yaya Urassaya Sperbund and Khun Tor Thanapob Leeratanakajorn as the new presenters. The two individuals represent the values of the new generation, emphasizing the importance of effective life planning and a fulfilling lifestyle. The commercial narrates the story of two characters who strive to plan their lives in distinct ways. With the LifeReady whole life insurance plan, which offers long-term coverage and flexible premium payment options, they can embrace a worry-free lifestyle. No matter what life throws their way, they can feel confident with the assurance for their loved ones. Additionally, the commercial highlights Krungthai-AXA's purpose of ‘acting for human progress by protecting what matters’.
This advertising targets audiences aged 25-45 and will be broadcast through various media channels such as television, cinema advertisements, out-of-home media nationwide, radio, print media, and online media, starting from June 13 onwards.
Moreover, during the campaign, the company has organized activities on Tiktok: @krungthaiaxalife, where everyone can participate in a Dance Challenge by following the moves of Yaya and Tor or freely improvising for a chance to win special prizes. Interested participants can join the activity from June 27 to July 11.
You can watch this commercial through various Krungthai-AXA Life Insurance channels by searching for Krungthai-AXA Life or scanning the QR Code below. For more information about the "LifeReady: Enjoy Life, worry free" campaign or details about the company's life and health insurance products and services, contact the Customer Service Center at 1159, available 24/7, or visit https://www.krungthai-axa.co.th/th.
