On February 5th, 2023, Krungthai-AXA Life Insurance, in partnership with THE STANDARD, hosted the StepLife Marathon at Uthai Thani, where over 2000 ‘StepLife Runners’, including 100 KTAXA employees took part.

The event encouraged communities across the country to participate in a unique experience targeted at fitness and overall wellbeing. KTAXA was also honoured to welcome our Brand Presenter, Khun Ying Rhatha who joined the runners at the event.

Aligned with KTAXA’s core purpose, ‘Act for human progress by protecting what matters’, StepLife was initiated in 2018 to encourage the public and employees to increase steps up to 10km by downloading a walking/running podcast.  The podcast and event brought together a warm community of ‘StepLife Runners’ who were keen to challenge themselves. In 2019, the distance was increased to a half-marathon and extended further in 2022 and in 2023, so participants were able to choose between running a 12km, 21km and a full marathon at 42 km.

Sally O’Hara, CEO Krungthai-AXA Life said “We were thrilled to see so many fitness enthusiasts return StepLife. The initiative brings to life our Global Brand tagline ‘Know You Can’, which is about having self-belief, and there is no greater endorsement of that sentiment than seeing people really challenge themselves and reach their goals while also getting fit.”

These sporting events characterize the values and attitude that Krungthai-AXA Life believes in and lives by every day – a “can-do” attitude centered on courage and stamina, and to ‘Know You Can ‘go the distance.

To find out more about KTAXA’s StepLife marathon events, please contact the Facebook group: Step Life Runners.