Krungthai-AXA Life Insurance unveiled a global brand campaign to raise awareness about disproportionate risks faced by women across health, business, education and sports. The campaign has been launched with simple, clear, and compelling messaging: “Being a Woman Shouldn’t be a Risk”.

The campaign includes an emotional film showcasing familiar situations experienced by women from birth to adulthood, encountering different risks and obstacles when in fact, ‘Being a woman shouldn't be a risk’. The film takes an optimistic and empowering approach, emphasizing the belief in progress and the aspiration for a better future.

The campaign will run from now till end of September and be communicated across various media, including television, print, online and off-site media.